Vans redesign
vans.com redesign. Strategy was to fill the homepage with content that was relevant to you and your shopping needs. Music, art and design gave off a more lifestyle approach. While product was sparingly sprinkled throughout the page to feel less like a store front while highlighting Van's street culture and roots. Quick filter allowed users to narrow their search to specifics genre, ie; Skate, Surf, BMX, Music or Concerts.
